Market share Reports from MIDiA Research

Streaming strongholds
High-potential markets for global music players

Perry Gresham

11 Aug 2025

ARPU Labels Streaming

While the balance of music streamers continues to tip towards global south markets, their smaller ARPU rates limit their revenues. Meanwhile, periodic price-rises and the advent of supremium will reinforce the contributions from the West. This report highlights streaming strongholds, those markets which, underscored by high music engagement and his...

Cover image for Recorded music market shares 2024

Recorded music market shares 2024
Widening gaps

Mark Mulligan and Tatiana Cirisano

13 Mar 2025

Music revenue Streaming Spotify

After a buoyant 2023, recorded music revenue growth slowed again in 2024, the fourth year of alternating growth rates. It was a year of varied fortunes across both formats and labels, but perhaps most crucially of all, a growing divergence between label streaming growth and DSP growth.

Cover image for Music market subscriber shares 2021

Music market subscriber shares 2021
Growth is not letting up yet

Mark Mulligan

22 Dec 2021

Subscriptions Streaming Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual label trade revenue (from FY 2015 to FY 2020) for more than 20 streaming services across 34 different markets.

Cover image for MIDiA Research 2021 – 2028 global music forecasts

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

Mark Mulligan

30 Jun 2021

revenue Global Music

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country level data, including DSP market shares and a detailed...

Cover image for Music Subscriber Market Shares 4.0

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Mark Mulligan

18 Sep 2020

Subscriptions Streaming Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label trade revenue from full year 2015 to full year 2019 for 27 streaming services across 34 different markets.

Cover image for Tech Major Market Shares 2019

Tech Major Market Shares 2019
Amazon Powers Ahead

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

Apple iTunes store Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.

Cover image for Music Subscriber Market Shares 3.0

Music Subscriber Market Shares 3.0
The Big Three Dominate

Mark Mulligan

17 Dec 2019

Subscriptions Streaming Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming services across 30 different markets. Companies...

Cover image for Music Streaming Services Market Shares

Music Streaming Services Market Shares
H1 2018 Subscriber Share Update

Mark Mulligan

13 Sep 2018

Subscriptions Streaming Music Subscriptions

This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting H1 2018 figures. Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple, Apple Music,...

Streaming Services Market Shares 2.0

Mark Mulligan

30 Aug 2018

Subscriptions Subscriptions Streaming

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted al...

Cover image for Tech Majors Market Shares Q2 2018

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

Apple Spotify YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day loss in market capitalisation in the history of US stock exchanges.

Cover image for Tech Majors Market Shares Q1 2018

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

7 Jun 2018

Subscriptions Streaming Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the Q1 narrative; Amazon and Apple highlighted significant subscr...

Cover image for Streaming Services Market Shares

Streaming Services Market Shares
Spotify Leads Across Most Markets

Mark Mulligan

16 Oct 2017

Subscriptions Streaming Music Subscriptions

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted al...

Reports: Market share