Reports: google play

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Tech Major Market Shares 2019
Amazon Powers Ahead

Cover image for Tech Major Market Shares 2019
Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor
The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.
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State of the Podcast Nation

Cover image for State of the Podcast Nation
Mark Mulligan
Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the centre stage with radio companies, podcast vendors, streaming services and traditional media companies alike all trying to carve out roles.
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State Of Freemium Games Q1 2017
A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts

Cover image for State Of Freemium Games Q1 2017
Karol Severin
The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall charts, as well as gaming charts globally. But behind the global popularity of freemium games are individual regions at various levels of market maturity, platform penetrations,...
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