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Livestreaming strategy in a social-video world
Work with UGC, not against it

Cover image for Livestreaming strategy in a social-video world
Tatiana Cirisano
Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment super-consumers — is coming into focus. Now, as the rise of social video coincides with the return of in-person concerts and festivals, user-generated content (UGC) at shows is joining the digital concert mix.
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