Reports: Discord

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cross-platform success Using social platforms to build audience and fandom

Defining entertainment superfans Characteristics, categories, and commercial impact

Social as the home of online scenes Going beyond viral moments

The fandom eclipse How fan content is competing with IP

India market focus A fandom and AI-forward online population

Social audiences are fragmenting Social platform user profile

Germany media consumption Q4 2024 Growth potential on all fronts

MIDiA's gamer segmentation Prioritise why – not just how – players engage with games

Social 2025 Navigating platforms for fan power

The state and future of music fandom Unleashing fan creativity

Profiling Steam users A valuable gamer niche

Bridging the creator gap Monetising social video’s micro-communities

Year of change Themes that will shape entertainment in 2023

Social 2.0 Social media’s survival of the fittest, and how marketers fit in

2023 MIDiA predictions Pivot point

A field of all levels Strategizing music’s attention economy