Reports: brands

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music’s podcast potential
Focus on branding over discovery

Report by Annie Langston

14 Aug 2023

£3,000.00 excl. VAT

Podcasts

millennials

artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their...

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Esports viewers update
A valuable segment with a (solvable) growth problem

Report by Richard Broadhurst

5 May 2022

£3,000.00 excl. VAT

esports

esports

entertainment

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

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Recession Impact
Music Industry 2020 Growth Scenarios

Report by Mark Mulligan

29 Jun 2020

£3,000.00 excl. VAT

recession

Covid-19

coronavirus

As part of MIDiA’s research stream focused on how COVID-19 is impacting the entertainment industries, this report explores how the combination of lockdown measures and the coming recession will impact...

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Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time...

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Ad Receptiveness Consumer Survey
Country Snapshots

Report by Mark Mulligan

23 Mar 2020

£3,000.00 excl. VAT

ad receptiveness

consumer survey

advertising

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

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The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

£3,000.00 excl. VAT

marketing and brands

Marketing

brands

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to...

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