Consumer Engagement Building Sustainable Brands in 2020 and Beyond

Get full access to this report and assets
If you are interested this report, or related reports such as The Post-Peak Attention Economy What’s Next for Entertainment?, Recession Impact How an Economic Downturn Could Reshape Digital Media and Peak Attention Competing in a Saturated Attention Economy get in touch today to enquire about a report bundle.
Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time spent elsewhere. With the ubiquity of advertising, brand choices are as much a personal statement by the consumer to their peers as a testament to trust and loyalty in a company. Brand engagement – allowing consumers to collaborate with, own, and feel at home amidst the community of their fellow brand devotees – has enabled a new type of audience community that can survive market hardships and ensure lower levels of churn.
Companies and brands mentioned in this report: Amazon Prime Video, Disney+, Fortnite, The Mandalorian, Marshmello, NBCUniversal, Netflix, Peacock, Rick and Morty, Star Wars, Twitch, Un:hurd, Universal Music Group, The Witcher, YouTube