Closing the background gap
Focused versus background audio listening

Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

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Audio ad opportunity
Niche targeting unlocks attention

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

Marketing Strategy

advertising

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

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Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

£3,000.00 excl. VAT

entertainment consumption

entertainment hours

media time

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As...

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Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00 excl. VAT

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...

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Peak Attention
Competing in a Saturated Attention Economy

Report by Mark Mulligan and Karol Severin

11 Mar 2020

£3,000.00 excl. VAT

the attention economy

attention economy

attention

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was...

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US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

£3,000.00 excl. VAT

peak attention economy

attention

engagement

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

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