Reports: app economy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Mobile Market Country Profile: Germany
A Maturing App Superpower

Cover image for Mobile Market Country Profile: Germany
Karol Severin
The mobile market in Germany is in the middle of a consumer behavior shift. Smartphone penetration and app usage have entered the mainstream and digital content consumption on mobile is on the rise, but app payment remains niche. Consumers switching from traditional phone calls and texting to internet voice communication and messaging contribute to the fact that effective monetisation of mobile data will be an ever more important revenue driver in German Mobile Network Operator (MNO) strategy.
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Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Cover image for Mobile App Discovery
Karol Severin
Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors, leaving smaller developers increasingly locked out. Supercell and King’s combined $1bn annual marketing spend is not only out of reach for most, it also drives up mobile ad costs with inventory supply struggling to keep pace with demand.
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