advertising Reports from MIDiA Research

Reports: advertising

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Bridging the creator gap
Monetising social video’s micro-communities

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Report by Sam Griffin and Ben Woods

3 Apr 2023

£3,000.00 excl. VAT

Subscriptions

YouTube

Twitch

The pandemic-induced boom in content creation has saturated social video platforms at a time when creators are battling a downturn in digital advertising revenues. These dual pressures of less exposure...

Podcast videos
Format blurring expands podcasts’ future

Report by Annie Langston

1 Feb 2023

£3,000.00 excl. VAT

creators

Apple

Spotify

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Podcast monetisation and remuneration
Balancing creator and platform needs

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Report by Annie Langston

22 Aug 2022

£3,000.00 excl. VAT

creators

Apple

Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space,...

Audio ad opportunity
Niche targeting unlocks attention

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

Apple

Spotify

YouTube

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Report by Alistair Taylor

23 Apr 2020

£3,000.00 excl. VAT

Subscriptions

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

Ad Receptiveness Consumer Survey
Country Snapshots

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Report by Mark Mulligan

23 Mar 2020

£3,000.00 excl. VAT

Subscriptions

Marketing

Music Streaming

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Report by Alistair Taylor

6 Feb 2020

£3,000.00 excl. VAT

Video

Amazon

Facebook

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters,...

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

£3,000.00 excl. VAT

Spotify

Marketing

Amazon

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to...

US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

£3,000.00 excl. VAT

Video

YouTube

Amazon

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

Consumer Ad Receptiveness
Apathy, Evasion and Engagement

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Report by Mark Mulligan

30 Sep 2019

£3,000.00 excl. VAT

Spotify

Marketing

Amazon

On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be losing audience share...

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00 excl. VAT

subscribers

Netflix

audience engagement

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

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Report by Alistair Taylor

27 Sep 2018

Facebook

twitter

advertising

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless...

TV and Video Advertising
The Shift to Digital

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Report by Tim Mulligan

29 Jun 2018

£3,000.00 excl. VAT

Netflix

Facebook

emerging markets

The video advertising landscape is slowly moving away from both being broadcast TV based and being primarily driven by developed markets. The transition is picking up pace, with TV advertising declining...

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

7 Jun 2018

£3,000.00 excl. VAT

Subscriptions

Streaming

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those...