Reports: advertising

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Bridging the creator gap
Monetising social video’s micro-communities

Cover image for Bridging the creator gap
Samuel Griffin and Ben Woods
The pandemic-induced boom in content creation has saturated social video platforms at a time when creators are battling a downturn in digital advertising revenues. These dual pressures of less exposure and dwindling financial returns have put pressure on mid-tier creators; the community that derives all their creator income from advertising, subscr...
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Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

Cover image for Tech Majors Market Shares Q1 2018
Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller
In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the Q1 narrative; Amazon and Apple highlighted significant subscr...
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