Blog: vive

Expanding the market for Virtual Reality is something we at MIDiA have spoken at length about in the past year, with pricing and the framing of its use for casual gamers remaining two major sticking points for the adoption of the technology.

Viveport, the online store of the HTC Vive VR headset, launches today in 30 countries with a selection of around about 60 titles across the entire pantheon of VR content - from sports to education and including notable experiences such as Wevr’s theBlu , Mars Odyssey and Stonehenge VR .

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week. Arguably the poster-child product for VR’s renaissance since its company’s acquisition by Facebook in 2014, its arrival feels more belated than triumphant – and is marked by serious questions over its ability to draw consumers beyond the die-hard gaming contingent.