Blog: vidcon

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind online video consumption for the last 12 years, YouTube has been both derided for the superficiality of its video content and for using its safe harbour privileges to undermine existing media models.

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to the digital space YouTube’s video rival Facebook is now muscling in on proceedings.