Blog: gamer engagement

Key insights from this blog: MIDiA's research shows that a significant portion of gamers consider couch co-op a favourite genre. The runaway success of Split Fiction supports these findings Producing more couch co-op games would cater to gamer segments that MIDiA has identified as being underserved, including women and older gamers As growth across gaming slows, couch co-op games are a key opportunity the industry needs to seize Split Fiction , the co-op-only adventure game from Hazelight Studios, has sold over 2 million copies in one week, generating revenues of over $100 million.

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game spending, subscription services, and interactive digital worlds that have become venues for experiences way beyond just gameplay in its traditional sense.