Blog: social audio

Following yesterday’s announcement from Meta , detailing its plans to become a more creator focused platform, it debuted a new partnership with leading independent podcast company Acast. Although Facebook’s initial move into podcast content was halted, this new deal does not focus on creating content but rather focuses on aiding a podcaster’s ability to find and develop their fanbases.

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing on creators will be a crucial step moving forward.