Blog: lockdown

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Covid entertainment boom is over

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Hanna Kahlert
Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional spend freed up due to the lull in expenditures on the likes of transport and ‘in real life’ (IRL) activities, entertainment prospered in 2020: video consumption grew by 7%, non-music audio by 24%, music streaming by 19%, and games by 30% (source: MIDiA Research Consumer Survey Q4 2020).
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MIDiA's Recovery Economics principles for competing effectively post lockdown

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Dara Jegede
If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal.
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Premier League Acknowledges Priorities Have Changed During Lockdown

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Alistair Taylor
The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports fans of any live content since early March, the return of the EPL is big news for sports – even if the viewing spectacle is going to be inherently different.
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