Blog: lockdown

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Covid entertainment boom is over

Hanna Kahlert

27 Apr 2022

Entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

min read

Fans come first in the attention recession

Hanna Kahlert

2 Mar 2021

Media and Marketing

Fandom

Media

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply...

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The COVID bounce and the coming attention recession

Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

Audiobooks

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start...

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MIDiA's Recovery Economics principles for competing effectively post lockdown

Dara Jegede

11 Jun 2020

Covid-19

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment...

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Premier League Acknowledges Priorities Have Changed During Lockdown

Alistair Taylor

11 Jun 2020

artificial crowd noise

Attention

BBC One

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

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Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Alistair Taylor

21 May 2020

AFL

AGF Aarhus

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

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Consumption and Production Impacts on TV and Video Streaming under Lockdown

Tim Mulligan

21 Apr 2020

Covid-19

COVID-19 programming

Disney

Unsurprisingly the UK government opted to extend lockdown for a further three weeks last week, and today will mark the first full month of lockdown for UK consumers. In the US 95% of the population is...

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Now Is the Time to Engage, Not Convert

Hanna Kahlert

17 Apr 2020

conversion

Covid-19

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an...

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