Blog: creation

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why the remix challenge is primed for a revival

Tatiana Cirisano

14 Apr 2022

TikTok

Social media

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple: contestants get a shot at recognition from their favourite artists (as well as their 15 seconds of fame), plus prizes; and artists get to increase their profiles and deepen fan engagement.

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Hybrid futures: What 2022 has in store for digital entertainment

Hanna Kahlert

13 Jan 2022

2022

prediction

hybrid futures

Every year, MIDiA puts out its predictions for what the next 12 months (and beyond) have in store for digital entertainment. Last year – the year of the immersive web , we had an 84% success rate, giving readers a head start on 2021 and guiding us in our analysis throughout the year.

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Why Roblox is well set to withstand the COVID bounce effect

Karol Severin

15 Mar 2021

Roblox

lean-in consumption

dyi

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This invites questions around how much of the current valuation is aided by a temporary, artificial COVID-related boost, as opposed to fundamental trends which will drive growth for Roblox during the ‘new normal’.

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