Blog: behaviour

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Steamboat Willie Mickey Mouse and the blending of fan and franchise

Blog post by Hanna Kahlert

3 Jan 2024

Disney

mickey mouse

copyright

Long known for its tight hold on copyright, Disney is seeing one of its core characters – the 1928 version of Mickey Mouse – enter the public domain, presenting an excellent case study for the role...

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Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Blog post by Hanna Kahlert

30 Sep 2021

Netflix

Games

entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

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