Blog: Apple TV+

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Is streaming making it harder and more expensive for consumers to access video content?

Cover image for Is streaming making it harder and more expensive for consumers to access video content?
Tim Mulligan
Back in 2007, Netflix made its famous pivot from being a subscription postal DVD rental provider to becoming an on-demand video streaming provider. Fast forward 13 years and the entire TV industry has now been disrupted, with 53% of US consumers in Q1 2020 now paying for subscription video on demand (SVOD) services (source  MIDiA Research  Q1 Consumer Survey).
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