attention economy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Attention versus fandom Maximising the value of video engagement
The future of the music creator economy
The Podcast Show 2026: The signals worth paying attention to
Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy
Premium podcasting Diversifying success in the audio economy
The attention trap: Why social engagement does not always create fandom
Attention versus fandom: Why entertainment needs a new framework for understanding engagement
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
Why ignoring creator wellbeing is a financial risk for the creator economy
The new gaming economy: Why gamers are buying less but playing more
State of the K-pop economy Rising to the global stage
Future of the music creator economy Tipping point
Streaming drivers Retention and acquisition behaviours and attitudes
Why digital natives and data science are key to embracing the creator economy
If the internet dies, where does all the attention go?
Pophouse Redefining catalogue investment for the fan economy
The state of the attention economy: why don’t fan-first platforms work?
What happens to entertainment in a gamified US economy?
