AI

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AI futures
Culture wars

Ben Woods, Tatiana Cirisano, Hanna Kahlert, Mark Mulligan and Kriss Thakrar

29 May 2025

Apple Spotify Deezer

AI is transforming culture, entertainment, business, and society at a rate unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the human brain. Delivering as quickly as it promises, AI is breaking the mould.

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AI chatbots
The new conductors of entertainment

Ben Woods

26 Mar 2025

Creators Digital Entertainment

AI chatbots are intersecting our entertainment lives as the tech majors transform consumer devices into digital companions. Such moves are building upon the foundations laid by smart speakers and OpenAI’s ChatGPT to elevate chatbot engagement towards the mainstream.

AI in radio: How to use AI and retain humanity

Laura Fisher

1 Oct 2025

Business Strategy Radio Entertainment

Every entertainment industry is wrestling with the rise of AI, and the radio business is no exception. After a period where many hoped AI would be a flash in the pan phenomenon, a shift in realisation has occurred.

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Beyond the hype
AI music creation in 2025

Ben Woods

3 Jul 2025

Creators France Australia

Generative AI tools are forging a new type of creator and shifting music creator workflows. While creators and consumers alike are interested in AI tools as they emerge, converting users is still an evident challenge. Music fandom has its foot in the door to increasing AI-assisted consumer creation and could pave the way for niche AI tools.

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MIDiA Research 2025–2031 music creator tools forecasts
AI comes to town

Mark Mulligan

28 Jan 2025

subscribers AI Business Strategy

This music creator tools forecasts report acts as a companion piece to MIDiA’s report “State of music creator economy: AI’s growing reach ” . This report provides analysis, market sizing, and forecasts for users and revenues for music creator tools revenues across the following categories: Software and services DAWs Music software (plug-ins...

AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation

Hanna Kahlert

11 Sep 2025

Product Strategy Content Social

In any industry, the simple bits tend to be the most stable. For every ice cream, there’s the company that makes the sticks; for every book publisher, there’s the company selling the paper. By the same logic, in the midst of the AI boom, Nvidia – which manufactures chips that make the technolo...

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AI futures: Culture wars

Mark Mulligan

4 Jun 2025

Business Strategy AI Creator workflows

AI is transforming culture, entertainment, business, and society at a pace unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the speed of the human brain.

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India market focus
A fandom and AI-forward online population

Hanna Kahlert

12 Jun 2025

YouTube Facebook Fandom

Online Indian consumers are expected to be early movers. They are high entertainment consumers, AI enthusiasts, and high spenders – especially on fandom. This report explores a population that is an early adopter, format-agnostic, mobile-first audience, with huge growth potential.

YouTube, AI, and the social content balancing act

Ben Woods

16 Jul 2025

Business Strategy YouTube Video

How are social platforms coping as the AI floodgates open? For some time now, MIDiA has been advocating for social platforms to provide some protections to human creators from the increase in AI content.

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AI narration: hope or hindrance to audio creation?

Laura Fisher

8 May 2025

Cultural trends Audio AI

The conversation around AI narration has awakened a historic tension, one that emerges at the dawn of every technological epoch. The tension is not just about the capabilities of AI itself, but the gnawing uncertainty of what it means for humans.

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Why the AI boom will boost non-Western markets

Hanna Kahlert

22 Jul 2025

Cultural trends AI gen AI

AI is now intertwined with all the internet has to offer – be it generated memes, AI music, or (somewhat) helpful chatbots. Seemingly, no proposition can go free of generative embellishment. Yet as Gen AI proliferates, something is becoming increasingly clear: content written with AI assistance of...

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The ‘proof of work’ premium in the age of AI

Ben Woods

18 Sep 2025

Product Strategy Video Creators

AI is presenting an existential threat to the video creator hardware market . Key to the disruption is the ability of AI video generators to enable creators to bypass cameras within the video creation workflow.

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Are consumers ready for TikTok’s AI acceleration?

Ben Woods

21 Nov 2024

Generative AI TikTok chat bots

The AI revolution sweeping the entertainment industry will rage on in 2025. In recent weeks, TikTok owner ByteDance has provided a deeper look into how AI will impact social platforms . Through a series of quick-fire announcements, it revealed TikTok’s AI tools for advertisers as well as separate ...

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AI prompting is an art form that will reshape creation

Ben Woods

1 May 2025

Product Strategy creator tools AI

Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined by prompting skill level: those who can expertly translate vision into AI prompts will be ahea...

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Grok meets Telegram: Why is AI being shoehorned into messaging platforms?

Hanna Kahlert

5 Jun 2025

Product Strategy Messaging apps Social

In an unusual twist, on May 28, 2025, xAI agreed to pay Telegram $300 million in cash to be integrated into the messaging platform (per Reuters ). It is not every day you see a feature paying its platform to be combined into its existing service, but, Elon Musk is not often one for the traditional p...

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The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media

Ben Woods

9 Oct 2025

Business Strategy Social Content

Shortly after its release last week, OpenAI’s new AI video generator app – Sora 2 – topped US download charts. Dubbed the ‘TikTok of AI’, the app introduced a range of new features that could redefine AI’s relationship with consumers, social platforms, and entertainment IP.

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Creators want to learn, and Adobe’s AI assistants want to listen

Ben Woods

11 Apr 2025

Business Strategy Social media Creators

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video Creator Tools Survey Q2 2024) AI assistants should support and engage creators.

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Are creators wise to sell their offcuts to AI companies?

Ben Woods

17 Jan 2025

Business Strategy Creators AI

Most will be familiar with the adage: ‘one man’s trash is another man’s treasure’. Despite being a cliché, the saying lives on as it cuts to the heart of how individuals and companies perceive value.

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What the Reuters AI copyright decision means for the music industry

Tatiana Cirisano

20 Feb 2025

Business Strategy Streaming Music

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence, alleging that it reproduced Reuters’ legal research to create a competing, AI-powered ...

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The state of music AI
The consumer opportunity lies in modification, not generation

Tatiana Cirisano and Hanna Kahlert

27 Jun 2024

Consumer behaviour music industry Music publishing

MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post photos and videos on social media. However, just because everyone can do these things does not mean everyone will want to.

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