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MIDiA Research 2025–2031 music creator tools forecasts
AI comes to town

Cover image for MIDiA Research 2025–2031 music creator tools forecasts

Mark Mulligan

January 2025

AI

This music creator tools forecasts report acts as a companion piece to MIDiA’s report “State of music creator economy: AI’s growing reach ” . This report provides analysis, market sizing, and forecasts...

AI chatbots
The new conductors of entertainment

Ben Woods

March 2025

Creators

Digital

Entertainment

AI chatbots are intersecting our entertainment lives as the tech majors transform consumer devices into digital companions. Such moves are building upon the foundations laid by smart speakers and OpenAI’s...

Are consumers ready for TikTok’s AI acceleration?

Ben Woods

21 Nov 2024

Generative AI

TikTok

chat bots

The AI revolution sweeping the entertainment industry will rage on in 2025. In recent weeks, TikTok owner ByteDance has provided a deeper look into how AI will impact social platforms . Through a series...

min read

AI narration: hope or hindrance to audio creation?

Laura Fisher

8 May 2025

Cultural trends

Audio

AI

The conversation around AI narration has awakened a historic tension, one that emerges at the dawn of every technological epoch. The tension is not just about the capabilities of AI itself, but the gnawing...

min read

The state of music AI
The consumer opportunity lies in modification, not generation

Tatiana Cirisano and Hanna Kahlert

June 2024

Consumer behaviour

music industry

Music publishing

MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post...

'BBL Drizzy’
The eye of the storm for generative music AI

Hanna Kahlert and Tatiana Cirisano

June 2024

Business Strategy

Read the case study …

AI prompting is an art form that will reshape creation

Ben Woods

1 May 2025

Product Strategy

creator tools

AI

Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined...

min read

Music and AI
Beyond the hype cycle

Tatiana Cirisano

December 2023

AI

Business Strategy

As with any emerging technology, recent advancements in artificial intelligence (AI) have set in motion a flurry of excitement and investment, as well as fear and litigation. In this environment, it is...

The future of AI-generated audiobooks is here

Rutger Rosenborg

7 Aug 2024

AI

Audio

Cultural trends

In March, on the heels of a Danish man becoming the first person convicted of streaming fraud, MIDiA explained how AI could soon enable a golden age of audio piracy . Coupled with the fact that book publishers...

min read

Are creators wise to sell their offcuts to AI companies?

Ben Woods

17 Jan 2025

Business Strategy

Creators

AI

Most will be familiar with the adage: ‘one man’s trash is another man’s treasure’. Despite being a cliché, the saying lives on as it cuts to the heart of how individuals and companies perceive...

min read

Generative AI
The double-edged sword for social video platforms and content creators

Ben Woods

October 2023

A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy....

AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Rutger Rosenborg

2 Oct 2024

AI

Podcasts

Google

On the heels of a North Carolina man being indicted for music streaming fraud, questions about AI and audio — especially as it pertains to intellectual property (IP) rights — continue to swirl. Now,...

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Creators want to learn, and Adobe’s AI assistants want to listen

Ben Woods

11 Apr 2025

Business Strategy

Video

US

Convincing creators to embrace artificial intelligence is an ongoing challenge for software companies. Social media is awash with examples of how AI can increase productivity, from streamlining laborious...

min read

Creators want to learn, and Adobe’s AI assistants want to listen

Ben Woods

11 Apr 2025

Business Strategy

Social media

Creators

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video...

min read

What the Reuters AI copyright decision means for the music industry

Tatiana Cirisano

20 Feb 2025

Business Strategy

Streaming

Music

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence,...

min read

Can AI creator tools live up to their hype in 2025?

Ben Woods

19 Dec 2024

Video

Product Strategy

Generative AI dominated discussions about the entertainment industry’s future in 2024. Whether it is music, video, games, audio, or social, both the immediate and long-term impacts of this technological...

min read

Kwebbelkop and WatchMeForever
Novelty appeal or AI revolutionaries?

Cover image for Kwebbelkop and WatchMeForever

Ben Woods

October 2023

Read the case study …

Two years into the AI craze, where does it go next?

Hanna Kahlert

6 Nov 2024

AI market

investment

startup

We are almost two years into the reality of large-language-model (LLM) artificial intelligence. Now, the future of AI is heralding the return of nuclear power: both Google and Microsoft have announced...

min read

New research: What do gamers really think about generative AI in games?

Rhys Elliott

9 Jan 2025

take two interactive

Generative AI

Fandom

New year, new research! We capped off 2024 by asking a representative sample of gamers [n=6,300] how they feel about developers using generative AI to make games (and how it affects purchasing decisions)....

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