Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How to recycle games IP: God of War: Ragnarök
Why the iStar takedown ruling is a timely reminder of the piracy risk to video
The coming long-tail cull
Can esports organisations allocate resources more effectively to unlock growth?
Why Netflix Basic with Ads is an inflection point for streaming TV
Not just music: How TikTok could enter the podcast market
The moment is here for social platform disruption
Despite declining time spent, Microsoft’s gaming strategy is well and good
Podcast market value chain The next investment is the listeners
How DAZN is set to reboot global sports fandom
HYBE’s new strategy is a blueprint for more than BTS
Video streamers batten down the hatches, the social subscription revolution is coming
A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets
The cracks in Spotify’s exclusive strategy are starting to show
TikTok Music could change the game
Is Microsoft the flywheel for Meta’s VR efforts?
Are mobile game advertisements a legitimate trojan horse for podcast downloads?
