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YouTube Disruptors The Companies That Aim To Challenge YouTube In Its Second Decade

Report by Tim Mulligan
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The 20,000 Foot View

YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery platform and an end destination for video consumption, paradoxically also means it is in danger of becoming a victim of its own success. Aggressive contract renegotiations with the record labels, DIY artists and other creators have created a groundswell of dissatisfaction.  And with the barrier to entry relatively low, a new crop of start-ups is emerging to test market appetite for alternatives.

Key Findings

  • Facebook is emerging as a key competitor for social ad-funded short form video 
  • Vessel’s introduction of short form windowing is testing YouTube’s one-size fits all approach
  • The Tyranny of Choice presented by YouTube’s vast catalogue has driven the growth of niche-fan-based video sites
  • Twitter’s acquisition of Vine.co represents a whole new phase of social mobile experiences for Digital Natives
  • There is a gap in the market for a fully socially integrated premium online video product

Companies mentioned in this report: YouTube, SmileTime, Samsung, Vessel, Twitch, Facebook, Hulu, BBC, Twitter

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