YouTube Disruptors The Companies That Aim To Challenge YouTube In Its Second Decade

Tim Mulligan

March 2015

YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery platform and an end destination for video consumption, paradoxically also means it is in danger of becoming a victim of its own success. Aggressive contract renegotiations with the record labels, DIY artists and other creators have created a groundswell of dissatisfaction. And with the barrier to entry relatively low, a new crop of start-ups is emerging to test market appetite for alternatives.

Companies mentioned in this report: YouTube, SmileTime, Samsung, Vessel, Twitch, Facebook, Hulu, BBC, Twitter

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