roku Reports from MIDiA Research

US SVOD consumer podcast engagement
Audio is the new spinoff

Cover image for US SVOD consumer podcast engagement

Annie Langston

June 2023

Apple

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences.

US SVOD consumer podcast engagement
Audio is the new spinoff

Annie Langston

June 2023

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences.

Stream, interact, repeat
Why SVOD needs a social engagement revolution

Cover image for Stream, interact, repeat

Ben Woods

January 2023

YouTube

Netflix

roku

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also the catalyst for a radical recalibration of the SVOD viewing experience that will help these services claw back what is lost.

The video attention reboot
How video is being impacted by the attention recession

Cover image for The video attention reboot

Tim Mulligan and Hanna Kahlert

July 2022

Creators

Netflix

roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video on demand (SVOD) pulled TV into the digital entertainment sphere, placing it at risk of further disruption from the attentionrecession.

Unlocking mainstream AVOD
The silver streamer catalyst

Cover image for Unlocking mainstream AVOD

Tim Mulligan

July 2021

Subscriptions

Streaming

Amazon

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it needs to break out of its current niche user base.

Unlocking mainstream AVOD
The silver streamer catalyst

Tim Mulligan

July 2021

Subscriptions

Streaming

Amazon

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it needs to break out of its current niche user base.

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

Cover image for Q3 2020 US AVOD Consumer Deep Dive

Tim Mulligan

November 2020

Amazon

Streaming video

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily in Q3 2020, and across all leading four AVOD services between Q1 to Q3 2020.

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

Tim Mulligan

November 2020

Amazon

Streaming video

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily in Q3 2020, and across all leading four AVOD services between Q1 to Q3 2020.

AVOD Players Case Study
Media Prima Berhad and Cinedigm

Amanda Stears

December 2019

YouTube

roku

dailymotion

Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional free-to-air TV. Ultimately, these services must seek to establish themselves as credible alternatives to linear consumption.

20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2019

Apple

Spotify

Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the coming decade. Companies and brands mentioned in...

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention economy, as companies look to capture the engagement of valuable gamer segments for their respective ecosystems and business objectives.

SVOD User Deep Dive
TV's Specialisation Period

Tim Mulligan

June 2017

Apple

Amazon

SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall SVOD engagement. Netflix and Amazon users over-index on all SVOD consumption metrics tracked and this underlines the importance of engaging with these segments.

The Emergence Of The Always On Gamer
Profiling Console Owners

Cover image for The Emergence Of The Always On Gamer

Karol Severin

March 2017

Apple

Google

Apple TV

The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console subscription models are gaining traction, migrating premium physical software budgets into digital spend.

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are best known.

Reports: roku