Reports: pricing strategy

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Cover image for The winning formula for Grand Theft Auto VI

The winning formula for Grand Theft Auto VI
Games pricing strategy

Brandon Sutton and Perry Gresham
Willingness to pay Willingness to pay pricing
With anticipation for the long-awaited release of Grand Theft Auto VI (GTA VI) at an all-time high, speculation around various aspects of the game, particularly its price point, has become widespread. Since the game’s announcement, speculation has suggested a base edition price of $100, sparking industry-wide debate about the future of AAA game p...
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