Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

Report by Tim Mulligan

12 Feb 2018

£1,500.00

Snap

q4 2017

Snap Financials

The 20,000 Foot View:  Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as…

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Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

Report by Mark Mulligan

9 Feb 2018

facebook

messaging apps

messenger apps

The 20,000 Foot View: In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s…

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Quarterly Digital Content Trends: Q4 2017

Report by Mark Mulligan

30 Jan 2018

£3,000.00

streaming

streaming video

streaming music

The 20,000 Foot View:  In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how…

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UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

Report by Zach Fuller

26 Dec 2017

uk ad market

digital advertising

tv ad decline

The 20,000 Foot View: 2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of…

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Snap Inc Q3 2017
Increasing Costs Overshadow Progress

Report by Tunde Sowande

13 Dec 2017

Snap Inc

snapchat

financial statements

The 20,000 Foot View: Snap’s public performance has been turbulent and its stock price has been on a downward trajectory during its debut year under the forensic scrutiny of Wall Street. Share prices…

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Quarterly Digital Content Trends: Q3 2017

Report by Mark Mulligan

11 Dec 2017

streaming

streaming video

streaming music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how…

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MIDiA Research Predictions 2018
Post-Peak Economics

Report by Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

4 Dec 2017

2018 predictions

2017 predictions

midia predictions

The 20,000 Foot View:  In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions…

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Apple Q4 (Calendar Q3) 2017
Quarterly Revenue Growth Underpins 2017 Revenue Revival

Report by Tunde Sowande

20 Nov 2017

Apple

iPhone 8

iPhone 8S

The 20,000 Foot View: Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone 8 and 8 Plus models in September. Both smartphones have incorporated new features,…

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UK Digital Publishing Subscriptions
Niche Audiences And High ARPU Opportunity

Report by Zach Fuller

17 Nov 2017

publishing

news monetisation

subscriptions

The 20,000 Foot View:  The current post-social media landscape has facilitated unprecedented global distribution of news while irrevocably shifting their value proposition. UK news entities have begun…

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The Digital News Consumer

Report by Zach Fuller

27 Oct 2017

buzzfeed

facebook

Financial Times

The 20,000 Foot View: As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact…

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Media Company Strategy
How Legacy Format Audiences Can Fund Digital Transition

Report by Zach Fuller

29 Sep 2017

£3,000.00

publishing

physical books

mass media

The 20,000 Foot View: Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest…

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Quarterly Digital Content Trends
Q2 2017

Report by Mark Mulligan

31 Aug 2017

£1,160.00

streaming

streaming video

streaming music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer…

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Snap Inc Q2 2017
Diminishing User Growth Dwarfs Revenue Increase

Report by Tunde Sowande

31 Aug 2017

£12,000.00

Snap Inc

earnings

results

The 20,000 Foot View: Snap Inc’s release of its second quarter earnings has been met with negative reception from the financial sector, as the company’s Q2 2017 financial results, which was below analyst…

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Mobile App Discovery
Targeting Gamers With Word Of Mouth

Report by Karol Severin

31 Aug 2017

£15,295.00

app discovery

mobile app discovery

mobile discovery

The 20,000 Foot View: App discovery has come a long way since the rise of mobile app stores. What were once relatively simple app marketplaces are evolving into more carefully curated experiences, in a…

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TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Report by Mark Mulligan

15 Aug 2017

£3,000.00

tv show fans

scripted drama

tv

The 20,000 Foot View: In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track…

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Content Piracy
Piracy Reinvented In The Streaming Era

Report by Mark Mulligan

3 Aug 2017

£3,000.00

piracy

p2p

peer to peer

The 20,000 Foot View: Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer (P2P) we may never have had Spotify, iPlayer or Netflix, all of which were…

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TV Show Fandom
Measuring TV Shows’ Real Appeal

Report by Mark Mulligan

21 Jul 2017

scripted drama

tv shows

tv

The 20,000 Foot View: The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a…

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Paid News
Legacy Titles and New Media Compete For Share Of Digital Voice

Report by Zach Fuller

28 Jun 2017

news

Media

new media subscriptions

The 20,000 Foot View: In an economy based on attention, the monetisation of news in 2017 balances declining advertising revenues against a push towards building subscribers. Emerging business models and…

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Voice Control
Market Strategy for the Next Major Hardware Paradigm

Report by Zach Fuller

26 May 2017

voice control

echo

home device

20,000 Foot View: Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence,…

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Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Report by Zach Fuller

12 May 2017

snapchat

Snap Inc

Quartrly earnings

20,00 foot view: Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The…

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