Media & Marketing Reports from MIDiA Research

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

Cover image for Tencent Has Outgrown China

Report by Alistair Taylor

30 Apr 2018

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global…

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

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Report by Mark Mulligan

4 Apr 2018

£3,000.00

music marketing

label marketing

digital marketing

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The…

Voice Control Devices
Early Audience Behaviours and Adoption

Report by Zach Fuller

29 Mar 2018

£3,000.00

Amazon Echo

voice control technology

voice devices

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware…

Discovery and Measurement
Challenges For Content Producers In The SVOD Era

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Report by Tim Mulligan

27 Mar 2018

£3,000.00

SVOD

streaming

TV content

Streaming video consumption continues to accelerate, still adding users in more mature markets and expanding at pace in emerging markets. Though the mix of value propositions and business models is…

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

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Report by Mark Mulligan

20 Feb 2018

£3,000.00

streaming

media companies

tech majors

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full…

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

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Report by Tim Mulligan

12 Feb 2018

£1,500.00

Snap

q4 2017

Snap Financials

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company”…

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

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Report by Mark Mulligan

9 Feb 2018

facebook

messaging apps

messenger apps

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing…

Quarterly Digital Content Trends: Q4 2017

Report by Mark Mulligan

30 Jan 2018

£3,000.00

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour…

UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

Report by Zach Fuller

26 Dec 2017

uk ad market

digital advertising

tv ad decline

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1…

Snap Inc Q3 2017
Increasing Costs Overshadow Progress

Report by Tunde Sowande

13 Dec 2017

Snap Inc

snapchat

financial statements

Snap’s public performance has been turbulent and its stock price has been on a downward trajectory during its debut year under the forensic scrutiny of Wall Street. Share prices fell from $17 during…

Quarterly Digital Content Trends: Q3 2017

Report by Mark Mulligan

11 Dec 2017

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved…

MIDiA Research Predictions 2018
Post-Peak Economics

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Report by Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

4 Dec 2017

2018 predictions

2017 predictions

midia predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time…

Apple Q4 (Calendar Q3) 2017
Quarterly Revenue Growth Underpins 2017 Revenue Revival

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Report by Tunde Sowande

20 Nov 2017

Apple

iPhone 8

iPhone 8S

Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone 8 and 8 Plus models in September. Both smartphones have incorporated new features, such as augmented…

UK Digital Publishing Subscriptions
Niche Audiences And High ARPU Opportunity

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Report by Zach Fuller

17 Nov 2017

publishing

news monetisation

subscriptions

The current post-social media landscape has facilitated unprecedented global distribution of news while irrevocably shifting their value proposition. UK news entities have begun to discover that…

The Digital News Consumer

Report by Zach Fuller

27 Oct 2017

buzzfeed

facebook

Financial Times

As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact with news content…

Media Company Strategy
How Legacy Format Audiences Can Fund Digital Transition

Report by Zach Fuller

29 Sep 2017

£3,000.00

publishing

physical books

mass media

Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest entities. As the tech…

Quarterly Digital Content Trends
Q2 2017

Cover image for Quarterly Digital Content Trends

Report by Mark Mulligan

31 Aug 2017

£1,160.00

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved…

Snap Inc Q2 2017
Diminishing User Growth Dwarfs Revenue Increase

Report by Tunde Sowande

31 Aug 2017

£12,000.00

Snap Inc

earnings

results

Snap Inc’s release of its second quarter earnings has been met with negative reception from the financial sector, as the company’s Q2 2017 financial results, which was below analyst revenue projections,…

Mobile App Discovery
Targeting Gamers With Word Of Mouth

Report by Karol Severin

31 Aug 2017

£15,295.00

app discovery

mobile app discovery

mobile discovery

App discovery has come a long way since the rise of mobile app stores. What were once relatively simple app marketplaces are evolving into more carefully curated experiences, in a bid to showcase effectively…

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Report by Mark Mulligan

15 Aug 2017

£3,000.00

tv show fans

scripted drama

tv

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows…

Reports: Media & Marketing