Media & Marketing Reports from MIDiA Research

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest…

Advertising in China
Reaching the Most Digitally Savvy Consumers

Report by Georgia Meyer

24 Jul 2018

£3,000.00

music streamers

messaging app users

video subscribers

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese…

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan

29 Jun 2018

£3,000.00

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved…

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

7 Jun 2018

£3,000.00

Alphabet

Amazon

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of…

Tencent Tech Investment
Pursuing Aggressive Growth in the West

Report by Alistair Taylor

29 May 2018

£3,000.00

SVOD

streaming

content

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These…

India and China Media Trends 2018

Report by Zach Fuller

18 May 2018

£3,000.00

China music industry

India music industry

streaming

China and India are undergoing significant change in their media industries. Both countries are viewed as two of the world’s potentially most lucrative economies for digital content, based upon their…

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

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Report by Alistair Taylor

30 Apr 2018

£3,000.00

SVOD

streaming

content

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global…

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

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Report by Mark Mulligan

4 Apr 2018

£3,000.00

music marketing

label marketing

digital marketing

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The…

Voice Control Devices
Early Audience Behaviours and Adoption

Report by Zach Fuller

29 Mar 2018

£3,000.00

Amazon Echo

voice control technology

voice devices

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware…

Discovery and Measurement
Challenges For Content Producers In The SVOD Era

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Report by Tim Mulligan

27 Mar 2018

£3,000.00

SVOD

streaming

TV content

Streaming video consumption continues to accelerate, still adding users in more mature markets and expanding at pace in emerging markets. Though the mix of value propositions and business models is…

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

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Report by Mark Mulligan

20 Feb 2018

£3,000.00

streaming

media companies

tech majors

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full…

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

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Report by Tim Mulligan

12 Feb 2018

£1,500.00

Snap

q4 2017

Snap Financials

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company”…

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

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Report by Mark Mulligan

9 Feb 2018

facebook

messaging apps

messenger apps

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing…

Quarterly Digital Content Trends: Q4 2017

Report by Mark Mulligan

30 Jan 2018

£3,000.00

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour…

UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

Report by Zach Fuller

26 Dec 2017

uk ad market

digital advertising

tv ad decline

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1…

Snap Inc Q3 2017
Increasing Costs Overshadow Progress

Report by Tunde Sowande

13 Dec 2017

Snap Inc

snapchat

financial statements

Snap’s public performance has been turbulent and its stock price has been on a downward trajectory during its debut year under the forensic scrutiny of Wall Street. Share prices fell from $17 during…

Quarterly Digital Content Trends: Q3 2017

Report by Mark Mulligan

11 Dec 2017

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved…

MIDiA Research Predictions 2018
Post-Peak Economics

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Report by Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

4 Dec 2017

2018 predictions

2017 predictions

midia predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time…

Apple Q4 (Calendar Q3) 2017
Quarterly Revenue Growth Underpins 2017 Revenue Revival

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Report by Tunde Sowande

20 Nov 2017

Apple

iPhone 8

iPhone 8S

Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone 8 and 8 Plus models in September. Both smartphones have incorporated new features, such as augmented…

UK Digital Publishing Subscriptions
Niche Audiences And High ARPU Opportunity

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Report by Zach Fuller

17 Nov 2017

publishing

news monetisation

subscriptions

The current post-social media landscape has facilitated unprecedented global distribution of news while irrevocably shifting their value proposition. UK news entities have begun to discover that…

Reports: Media & Marketing