Media & Marketing Reports from MIDiA Research

Recovery Economics
Post-Lockdown Innovation

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Keith Jopling

20 May 2020

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to...

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time...

Tech Major Market Shares 2019
Amazon Powers Ahead

Cover image for Tech Major Market Shares 2019

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

tech majors

tech major

tech major market shares

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social....

COVID-19
The Self-Isolation Entertainment Boom

Report by Mark Mulligan

6 Apr 2020

Free Report

covid 19

coronavirus

media consumption

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

Ad Receptiveness Consumer Survey
Country Snapshots

Cover image for Ad Receptiveness Consumer Survey

Report by Mark Mulligan

23 Mar 2020

£3,000.00 excl. VAT

ad receptiveness

consumer survey

advertising

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

COVID-19
Entertainment and Leisure Industry Impact Assessment

Report by Mark Mulligan

20 Mar 2020

£5,000.00 excl. VAT

Covid-19

covid19

covid 19

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors...

Recession Impact
Cocooning Will Protect Entertainment Spend

Report by Mark Mulligan

18 Mar 2020

£3,000.00 excl. VAT

recession

global recession

economic downturn

Even before the global coronavirus outbreak, faltering confidence in the global economy suggested that a recession may be looming. With stock markets trending down following the upswing in coronavirus...

Peak Attention
Competing in a Saturated Attention Economy

Report by Mark Mulligan and Karol Severin

11 Mar 2020

£3,000.00 excl. VAT

the attention economy

attention economy

attention

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was...

Building Show Fandom in the Streaming Era

Report by Tim Mulligan

13 Feb 2020

£3,000.00 excl. VAT

tv show marketing

Marketing

streaming tv shows

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

Demand Creation
What’s the Next Big Growth Curve for Music?

Report by Keith Jopling

14 Jan 2020

demand creation

music industry

labels

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

£3,000.00 excl. VAT

marketing and brands

Marketing

brands

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to...

20/20 Vision
MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

£5,000.00 excl. VAT

Keywords: trends

user modified content

abundance paradox

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and...

US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

£3,000.00 excl. VAT

peak attention economy

attention

engagement

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

Streaming Pricing
Solid Outlook but Slowing Demand

Report by Mark Mulligan

4 Dec 2019

£3,000.00 excl. VAT

pricing

pricing strategy

streaming pricing

Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further growth will depend...

Spotify Podcast Strategy
Strong Start, Long Way to Go

Cover image for Spotify Podcast Strategy

Report by Mark Mulligan

28 Nov 2019

£3,000.00 excl. VAT

Spotify

Podcasts

podcast market

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though...

Recession Impact
How an Economic Downturn Could Reshape Digital Media

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

£5,000.00 excl. VAT

recession

economic cycles

economic downturn

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...

Consumer Ad Receptiveness
Apathy, Evasion and Engagement

Cover image for Consumer Ad Receptiveness

Report by Mark Mulligan

30 Sep 2019

£3,000.00 excl. VAT

advertising

ads

Marketing

On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be losing audience share...

The Post-Peak Attention Economy
What’s Next for Entertainment?

Cover image for The Post-Peak Attention Economy

Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore...

TV Show Fandom
Streaming Redefines TV Show Success

Report by Amanda Stears

30 Aug 2019

streaming

streaming video

TV show

The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living...

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00 excl. VAT

peak attention economy

attention economy

value proposition

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

Reports: Media & Marketing