Media & Marketing Reports from MIDiA Research

Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

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Report by Georgia Meyer

10 Oct 2018

The 20,000 Foot View: The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to…

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Report by Georgia Meyer

4 Oct 2018

music streaming

video streaming

brand affinity

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology…

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

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Report by Zach Fuller

3 Oct 2018

Podcasts

streaming

Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage…

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

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Report by Mark Mulligan

28 Sep 2018

Smart TV

Games console

Smart speaker

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology,…

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

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Report by Alistair Taylor

27 Sep 2018

facebook

social app

WAU

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless…

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Report by Georgia Meyer

21 Sep 2018

The 20,000 Foot View: Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing…

Quarterly Digital Content Trends: Q2 2018

Report by Mark Mulligan

18 Sep 2018

£3,000.00

streaming

streaming video

streaming music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer…

India’s Digital Consumers
Race to Win The Next Billion Intensifies

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Report by Georgia Meyer

24 Aug 2018

£5,000.00

music streamers

messaging app users

video subscribers

The 20,000 Foot View: A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits,…

Paid News Digital Subscriptions
Bubble or Breakthrough?

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Report by Zach Fuller

22 Aug 2018

£5,000.00

news

traditional news

newspapers

The 20,000 Foot View: Still feeling imbued with the often cited ‘Trump bump’, paid news media subscriptions continued their healthy growth trajectory throughout 2017 and into the first quarter of…

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

tech majors

tech major

tech major market shares

The 20,000 Foot View: Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously…

Advertising in China
Reaching the Most Digitally Savvy Consumers

Report by Georgia Meyer

24 Jul 2018

£3,000.00

music streamers

messaging app users

video subscribers

20,000 Foot View: Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely…

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan

29 Jun 2018

£3,000.00

streaming

streaming video

streaming music

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer…

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

7 Jun 2018

£3,000.00

Alphabet

Amazon

Apple

The 20,000 Foot View: In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective…

Tencent Tech Investment
Pursuing Aggressive Growth in the West

Report by Alistair Taylor

29 May 2018

£3,000.00

SVOD

streaming

content

The 20,000 Foot View: Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to…

India and China Media Trends 2018

Report by Zach Fuller

18 May 2018

£3,000.00

China music industry

India music industry

streaming

The 20,000 Foot View: China and India are undergoing significant change in their media industries. Both countries are viewed as two of the world’s potentially most lucrative economies for digital content,…

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

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Report by Alistair Taylor

30 Apr 2018

£3,000.00

SVOD

streaming

content

The 20,000 Foot View: Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth…

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

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Report by Mark Mulligan

4 Apr 2018

£3,000.00

music marketing

label marketing

digital marketing

The 20,000 Foot View: Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside…

Voice Control Devices
Early Audience Behaviours and Adoption

Report by Zach Fuller

29 Mar 2018

£3,000.00

Amazon Echo

voice control technology

voice devices

The 20,000 Foot View: Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned…

Discovery and Measurement
Challenges For Content Producers In The SVOD Era

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Report by Tim Mulligan

27 Mar 2018

£3,000.00

SVOD

streaming

TV content

The 20,000 Foot View: Streaming video consumption continues to accelerate, still adding users in more mature markets and expanding at pace in emerging markets. Though the mix of value propositions and…

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

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Report by Mark Mulligan

20 Feb 2018

£3,000.00

streaming

media companies

tech majors

The 20,000 Foot View: This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the…

Reports: Media & Marketing