Media & Marketing Reports from MIDiA Research

Truth and Trust in the Era of Fake News

Report by Mark Mulligan

30 May 2019

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter…

Music Marketing
Niche is the New Mainstream

Report by Mark Mulligan

20 May 2019

£2,000.00

music marketing

Marketing

music marketing strategy

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands…

Four Marketing Principles for the Digital Economy
1.0

Cover image for Four Marketing Principles for the Digital Economy

Report by Georgia Meyer

14 Mar 2019

£2,000.00

Digital economy

reach

relevance

The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines four marketing principles…

The Voice Market and Behaviour Trends Overview

Report by Karol Severin

11 Mar 2019

£5,000.00

voice command

voice engagement

voice activated speakers

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers…

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Cover image for Digital Consumer Ad Profiles

Report by Georgia Meyer

28 Jan 2019

£5,000.00

Paywalls

ad-supported

Freemium

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably…

Quarterly Digital Content Trends Q4 2018

Report by Tim Mulligan

23 Jan 2019

£5,000.00

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour…

On-Demand Ads
Why Ads Sought Are Better Than Ads Served

Report by Georgia Meyer

20 Dec 2018

attention economy

TV ads

YouTube ads

In the peak attention economy, audiences have little patience for poorly targeted ads, resulting in engagement with TV ads at crisis-level lows. Lean-in audiences, who exert the most control over their…

Quarterly Digital Content Trends: Q3 2018

Report by Zach Fuller

19 Dec 2018

content trends

consumer analytics

consumer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report…

5G: Use Cases, Hurdles and Opportunity

Report by Mark Mulligan

12 Dec 2018

5G

convergence

telco

5G promises to be the next big step change both in telco business models and the digital content economy. The arrival of 5G will supercharge the business models of many companies across infrastructure…

Managing Fandom
Competing For Audience Attention Across Content Formats

Report by Georgia Meyer

16 Nov 2018

gamers

console gamers

mobile gamers

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video…

MIDiA Research Predictions 2019

Report by Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

8 Nov 2018

2019 predictions

2018 predictions

midia predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Key…

Streaming Media Consumption
Video Leads The Way

Cover image for Streaming Media Consumption

Report by Zach Fuller

22 Oct 2018

£5,000.00

media consumption

Online video

Music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved…

Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

Cover image for Marketing to Streaming Subscribers

Report by Georgia Meyer

10 Oct 2018

The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to the influence they have…

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Report by Georgia Meyer

4 Oct 2018

music streaming

video streaming

brand affinity

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology…

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

Cover image for MIDiA Data Spotlight: Podcasts

Report by Zach Fuller

3 Oct 2018

Podcasts

streaming

Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage…

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

Cover image for MIDiA Data Spotlight: Home Technology

Report by Mark Mulligan

28 Sep 2018

Smart TV

Games console

Smart speaker

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology,…

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

Cover image for MIDiA Data Spotlight: Social Apps

Report by Alistair Taylor

27 Sep 2018

facebook

social app

WAU

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless…

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Report by Georgia Meyer

21 Sep 2018

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of…

Quarterly Digital Content Trends: Q2 2018

Report by Mark Mulligan

18 Sep 2018

£3,000.00

streaming

streaming video

streaming music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved…

India’s Digital Consumers
Race to Win The Next Billion Intensifies

Cover image for India’s Digital Consumers

Report by Georgia Meyer

24 Aug 2018

£5,000.00

music streamers

messaging app users

video subscribers

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged…

Reports: Media & Marketing