Reports: mainstream

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cultural movements A new take on mainstream for the fragmentation era

AI chatbots The new conductors of entertainment

Podcast videos Format blurring expands podcasts’ future

The global podcast opportunity Unlocking format growth

Podcast market value chain The next investment is the listeners

Podcast monetisation and remuneration Balancing creator and platform needs

Audio ad opportunity Niche targeting unlocks attention

How Consumers Adopt Technology Why The S-Curve Rules