Reports: GTA

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The winning formula for Grand Theft Auto VI Games pricing strategy

MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy

The attention recession Post-peak behaviour

Games worlds Assessing audience reach, value and relevance

In-game spending Cross-entertainment product strategy

Sports audiences The Gen Z opportunity

Music and Games Partnership Strategy Beyond the Comfort Zone

Profiling Esports Viewers The Synergy of Spend, Ad Receptiveness and Engagement

Grand Theft Auto Fan Profile The Mainstream Hardcore Gamers