Reports: globalisation 2.0

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TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Cover image for TV internationalisation 2.0
Tim Mulligan
Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...
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