Reports: android

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Creator Tools
The Music Industry’s New Top of Funnel

Mark Mulligan

November 2020

creators

Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Tim Mulligan and Alistair Taylor

October 2020

Netflix

iOS

android

Methodology: This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports...

The Voice Market and Behaviour Trends Overview

Karol Severin

March 2019

Facebook

twitter

iPhone

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in...

Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

Cover image for Mobile App Economy Forecast 2015-2020

Karol Severin

June 2015

arpu

average revenue per user

mobile apps

The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between...

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin and Martyn Davies

April 2015

Apple

discovery

google

Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors,...

The App Bubble Burst
The Coming App Economy Correction

Karol Severin and Martyn Davies

November 2014

France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits,...

The App Superstar Economy
Dissecting the Global App Store Marketplace

Cover image for The App Superstar Economy

Karol Severin

July 2014

France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing...

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Cover image for The Digitally Native Music Consumer

Mark Mulligan

July 2014

Consumer Behaviour

Streaming

Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability....