Blog: supremium

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What Western DSPs can learn from Tencent Music’s SVIP Tier

Olivia Jones

29 May 2025

Business Strategy

Music streaming

Fandom

Tencent Music Entertainment (TME) has had a lucrative Q1 2025, with Super VIP (SVIP) subscriptions driving revenue growth. According to the company’s earnings report, music subscription revenue grew 16.

min read

Unintended consequences – the year ahead for streaming

Mark Mulligan

8 May 2025

Business Strategy

Streaming

Subscriptions

Streaming may be maturing from a revenue perspective but with two-tier (‘artist centric’) licensing and supremium, 2025 is set to be a year of transformative change in both product and business terms.

min read