Blog: Superstar artists

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Streaming is missing cultural moments, and superstars know it

Kriss Thakrar

11 Oct 2023

Streaming

Fandom

Superfans

In the modern music industry, a near constant supply of music is expected to succeed on streaming platforms . Drake is one of the best examples of this: since 2015 he has released an album every year, in addition to two collaborative albums, adding up to 200 tracks.

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The Artist Marketing Playbook Needs Rewriting

Mark Mulligan

5 Jul 2019

artist marketing

artist streams

Artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing.

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Do Not Assume We Have Arrived At Our Destination

Mark Mulligan

15 Jun 2017

artist income

Artists

Drake

Forbes has released its annual Celebrity 100, its list of the top earning media stars. The healthy share of music artists hints at the continued ability to build highly successful music careers. The presence of younger, streaming era artists like Drake and the Weeknd goes further, hinting at how streaming can now be the foundation for superstar commercial success.

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