Blog: Shonda Rhimes

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Why Netflix has decided to play the ratings game

Tim Mulligan

23 Nov 2021

Netflix

Netflix Q3

Squid Game

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose to watch them.

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Why Apple Wants The Father of Dragons On Board

Tim Mulligan

20 Nov 2019

Game of Thrones

HBO

Online video

The November 1 st launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over ratings and talent, leading SVOD service Netflix aggravated the market by aggressively bidding for exclusive production deals with leading show runners and their production companies.

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Disney Q2 Earnings: The Warnings Lights Are Flashing

Tim Mulligan

9 May 2018

ABC Network

Disney

ESPN+

Yesterday’s Q2 Earning Results from the Walt Disney Company pleased Wall Street by beating earnings estimates. However, a closer look at the financials reveals why Disney’s much heralded pivot to subscription video on demand (SVOD) is a strategic imperative for the longevity of the media conglomerate.

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Why The Creator Of Scandal Has Found A Home In Netflix

Tim Mulligan

15 Aug 2017

Grey's Anatomy

How to get Away with Murder

Netflix

Shonda Rhimes is now a ‘Netflixer’, in the words of Netflix’s chief content officer Ted Sarandos. Rhimes is renowned for being the creator of hit shows such as Grey’s Anatomy and Scandal , which have generated more than $2 billion in licensing for ABC – one of the big three TV broadcast networks in the US.

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