Marketers, don't miss out on GTA 6
Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how every brand jumped on the Barbie movie hype train with an everything-pink activation? GTA 6 is about to usher in a similar opportunity –– a bigger one that will last far beyond a single summer.
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