Blog: mobile app economy

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA Chart Of The Week: Mobile App Buyers

Mark Mulligan

16 Nov 2015

app spending

app whales

apps

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

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How Telcos Could Become Gatekeepers Of Mobile Advertising

Karol Severin

12 Oct 2015

ad blockers

Ad Blocking

mobile

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global...

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In-App Purchase Bundling: Door To Mass Market Or App Economy Devaluation?

Karol Severin

29 Apr 2015

app economy

bundle

in app purchase

The App Economy is built upon shaky foundations. Too few apps account for too much of the total app revenue. Over three quarters of app revenue is earned via in-app purchase (IAP). Furthermore, high spending...

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The App Bubble Burst: The Coming Mobile App Economy Correction

Karol Severin

12 Nov 2014

android

iOS

legacy mobile games

The mobile app economy is one of the most important developments in the paid content marketplace but its success may be built on shaky foundations. In May 2014 we warned about the potential risks of the...

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