TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not
The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already a distraction from other things? What is left if a ‘distraction free’ mode is activated? Yet it is exactly this paradox of perception that makes the development interesting.
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