Blog: google home

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The future lies beyond tech – a long(er) read

Cover image for The future lies beyond tech – a long(er) read
Hanna Kahlert
As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, and this is no easy thing to do – especially given the changes already wrought by the last three years of predominately virtual working.
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Facebook Launches Its Smart Speaker: A Few Strategic Considerations For Portal

Cover image for Facebook Launches Its Smart Speaker: A Few Strategic Considerations For Portal
Zach Fuller
Earlier this year, MIDiA predicted that Facebook would join the smart speaker market. A TV dongle or smart speaker: It makes strategic sense for Facebook to develop a TV dongle like Amazon’s Fire Stick or smart speaker like Apple’s HomePod, to give it a hardware foothold in the home—something that Oculus clearly is not going to be anytime soon, if ever.
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Walled Gardens: How Does Amazon and Google’s Approach Compare to Apple’s?

Zach Fuller
Having begun to embed itself within popular consciousness throughout 2017, voice control is poised to extend its influence and usher in the latest hardware paradigm shift in tech. What is important to consider is that in these early days of the technology, the charge is being led by two companies with a far less decorated history of delivering hardware: Amazon and Google.
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Why the Voice Control Landscape Will Be So Competitive

Cover image for Why the Voice Control Landscape Will Be So Competitive
Zach Fuller
Withthe success of Prime and the Echo, Amazon at present is experiencing the same halo effect that graced Microsoft in the 90s and Apple in the 00s. Withtheir finger on the pulse of everything from entertainment (Manchester by-the-sea, American Gods) to drones, there appears to be a consensus that save for anti-trust legislation, Amazon will become the first $1 Trillion market cap company.
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