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Blog: festivals

Data Says: E-sports Events Are More About Live Entertainment than Gaming

Cover image for Data Says: E-sports Events Are More About Live Entertainment than Gaming
Blog post by Karol Severin
8 Aug 2019
brand activation
e-sports
festivals
Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers,...
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