Blog: consumer creators

Not a week seems to go by without some big news in the world of music AI. Hot on the heels of UMG’s Udio deal , GEMA just secured a favourable ruling against open AI (via Reuters ). Over the course of the year, however, court rulings have fallen roughly evenly for media companies and AI companies,...

We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is this technology actually addressing? Usually, the answer is where the real opportunity lies (or, de...

In December, we mused on what could happen if artists collectively stepped off the content treadmill. With Universal Music Group (UMG) removing its catalogue from TikTok, that thought experiment came startlingly close to fruition.