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Facebook Launches Its Smart Speaker: A Few Strategic Considerations For Portal

Cover image for Facebook Launches Its Smart Speaker: A Few Strategic Considerations For Portal
Zach Fuller
Amazon Echo
apple home pod
echo dot
Earlier this year, MIDiA predicted that Facebook would join the smart speaker market. A TV dongle or smart speaker: It makes strategic sense for Facebook to develop a TV dongle like Amazon’s Fire Stick or smart speaker like Apple’s HomePod, to give it a hardware foothold in the home—something that Oculus clearly is not going to be anytime soon, if ever.
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