Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Entertainment has an important role to play in the climate crisis
Tribes are the future of fandom (and that may or may not be a good thing)
Can music rights expand to drive the new music creator economy?
Why a VR metaverse is not the future of digital
Facebook is about to disrupt itself out of existence…again
Lean-in is the future because it is the past
Why Adele is Bond and BTS is Squid Game
Why making memes with creator tools is the new music industry
Adele’s success will be best measured in cultural impact – not sales
The impact of culture on content: Why Squid Game is a bigger hit than Bond
The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes
Is live-stream composition the new formula for a hit album?
From social media to creator tools The evolution of UGC
Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings
Music creator tools forecast Moving towards a hybrid future
The oncoming fandom crisis
Not all short-form video is created equal
The four key cultural trends transforming digital entertainment in 2021 and beyond
