Reports: Star Wars

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Social as the home of online scenes Going beyond viral moments

The future of creator apps Fuelling engagement with fandom

The fandom eclipse How fan content is competing with IP

The single-player opportunity Course correcting from a red to blue ocean

Year of change Themes that will shape entertainment in 2023

2023 MIDiA predictions Pivot point

Fandom drivers From fan psychology to NFT demand

Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness

2020 in review Lockdown legacy impacts on entertainment

Recovery Economics Music, Games, Live Streams and the Future of Concerts

Consumer Engagement Building Sustainable Brands in 2020 and Beyond

Battle Royale The Monetisation Sweet Spot