Reports: publishing

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Media Company Strategy
How Legacy Format Audiences Can Fund Digital Transition

Cover image for Media Company Strategy
Zach Fuller
Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest entities. As the tech majors take more digital ad revenue form across the digital sphere, publishing, music and online video companies are quietly super-serving legacy products to consumers and stretching the existing high-margins in these areas, as a revenue hedge during this transitional period in digital monetisation.
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The Superstar Artist Economy
Artist Income and the Top 1%

Cover image for The Superstar Artist Economy
Mark Mulligan
Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline level, macro music industry revenues appear to support the argument, but those numbers give little indication of the income that actually flows back to the artist nor of the impact of the hyper-concentration of revenue among the top 1% of artists.
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