Reports: Netflix consumer trends

Netflix has achieved a commercial milestone in becoming the first Subscriber Video On Demand (SVOD) service company to have over 100 million paying streaming subscribers. Netflix has managed to attract 109.3 million consumers to its SVOD platform. This continued success has exceeded external expectations that Netflix’s growth rate might be impacted by its decision to increase standard membership prices in both UK and US markets.

Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a 20% increase in SVOD service availability in 2016.