Reports: Mobile messaging

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Facebook Messenger User Profile
Streaming Savvy Mainstream Messaging App Users

Karol Severin

7 Dec 2016

Facebook Messenger has caught up with WhatsApp, boasting more than 1 billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’...

Instagram User Profile
Edging Towards Mainstream

Zach Fuller

17 Nov 2016

Facebook Mobile messaging Instagram

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual lingua franca for the selfie-generation. Now part of Facebook and boasting impressive growth figures, it surprised many with its longevity and c...

Cover image for Mobile Messaging Platforms

Mobile Messaging Platforms
The Mobile Experience Revolution

Karol Severin

27 Jul 2016

ARPU mobile app economy messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android and 1 billion iOS devices) messaging apps are the smartphone killer app.

Cover image for Profiling The Mobile Messaging App User

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Karol Severin

30 May 2016

Consumer behaviour messaging platforms Mobile messaging

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the characteristics and behaviours of messaging app users.

Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

Karol Severin and Mark Mulligan

30 Oct 2015

apps mobile apps mobile

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following websites and social networks, messaging platforms are emerging as the third phase of how audiences congregate digitally.

Reports: Mobile messaging

Facebook Messenger User Profile Streaming Savvy Mainstream Messaging App Users

Instagram User Profile Edging Towards Mainstream

Mobile Messaging Platforms The Mobile Experience Revolution

Profiling The Mobile Messaging App User Where Mainstream Mobile Users Are Heading

Mobile Messaging Platforms How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

Facebook Messenger User Profile
Streaming Savvy Mainstream Messaging App Users

Instagram User Profile
Edging Towards Mainstream

Mobile Messaging Platforms
The Mobile Experience Revolution

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging