Reports: live TV

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TV Network Rankings
Brand Equity and the Weaponisation of Originals

Cover image for TV Network Rankings
Amanda Stears
The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the brands of traditional networks through association with their shows. The disconnect between original TV networks and global audiences is becoming wider as local networks and streaming services gain audience appeal and relevance.
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