Reports: Audio

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Spotify Podcast Strategy

Spotify Podcast Strategy
Strong Start, Long Way to Go

Mark Mulligan

28 Nov 2019

Spotify Spotify Pandora

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though it is still early days for Spotify’s podcast strategy, there is clear long-term potential to transform the wider audio landscape.

State of the Podcast Nation

Mark Mulligan

23 Jul 2019

Apple Spotify Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the centre stage with radio companies, podcast vendors, streaming services and traditional media companies alike all trying to carve out roles.

Cover image for Digital Consumer Ad Profiles

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Georgia Meyer

28 Jan 2019

Spotify Radio YouTube

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably amongst weekly active users (WAUs) of three of the main music streaming services (Spotify, Apple Music and Amazon Prime Music) and video streaming s...

Cover image for MIDiA Data Spotlight: Podcasts

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

Zach Fuller

3 Oct 2018

Streaming Podcasts Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage of Consumers that Listen to Podcasts, Q1 2018 Podcast listenership is growing and could prove an important growth vehicle for streaming services.

Reports: Audio

Spotify Podcast Strategy Strong Start, Long Way to Go

State of the Podcast Nation

Digital Consumer Ad Profiles Targeting Music and Video Streamers

MIDiA Data Spotlight: Podcasts Riding Streaming’s Wave

Spotify Podcast Strategy
Strong Start, Long Way to Go

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave