Reports: Airtel

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Roaring Sporting 20s
India Leads the Way in Innovation and Engagement

Tim Mulligan, Alistair Taylor and Srishti Das

January 2021

Video

Disney

Disney

Touted as the home of the next billion online consumers, India’s rapid adoption of digital media services has been driven by the explosion in smartphone adoption over the last few years. While per capita...

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India Music Consumer Behaviour
Fragmentation and Disruption

Mark Mulligan and Srishti Das

April 2020

Consumer behaviour

Spotify

YouTube

  This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and...

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