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Blog: YouTube Originals

YouTube Returns to Its Roots by Making Originals Free

Cover image for YouTube Returns to Its Roots by Making Originals Free
Blog post by Amanda Stears
30 Aug 2019
ad supported strategy
AVOD
cord cutters
YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription...
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