Blog: streaming users

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Guess Who Gen Z Prefers For Music: Spotify Or YouTube?

Mark Mulligan

29 Jun 2017

Gen Z

millennials

Spotify

It is still common to hear people talk about Millennials as if it is one amorphous group. In actual fact, Millennials are now 2 entirely distinct generations, not 1. In addition to the core Millennials...

min read

Announcing MIDiA’s State Of The Streaming Nation 2 Report

Mark Mulligan

5 Jun 2017

7Digital

Alibaba

Amazon

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

min read