Blog: Social reach

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

TwitchSports: Amazon throws sports into the starting line-up

Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

min read

Not So Galactico; What Went Wrong for La Liga?

Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after...

min read

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Alistair Taylor

1 Aug 2019

CBA

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner...

min read